Addison created concepts for two iStar advertising campaigns. For this one, the company asked us to help it correct a misperception in the marketplace. The “Totally Tailored.” campaign effectively communicated iStar’s value as a nimble provider of bespoke financial solutions.
“Totally Tailored.” iStar campaign 2003
A series of provocative images of juxtaposed ideas supported by reflections asked viewers to challenge their preconceptions.
iStar Financial magazine advertising 2005
This campaign speaks to a key audience’s personality trait, suggesting AutoStar is the perfect partner for the most ambitious.