Totally iStar

Project details

Addison created concepts for two iStar advertising campaigns. For this one, the company asked us to help it correct a misperception in the marketplace. The “Totally Tailored.” campaign effectively communicated iStar’s value as a nimble provider of bespoke financial solutions.

“Totally Tailored.” iStar campaign 2003

iStar Financial

A series of provocative images of juxtaposed ideas supported by reflections asked viewers to challenge their preconceptions.

iStar Financial magazine advertising 2005


This campaign speaks to a key audience’s personality trait, suggesting AutoStar is the perfect partner for the most ambitious.

AutoStar advertising 2007–2008

AutoStar promotional brochure 2008

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