Fitch Ratings

Repositioning a 100-year-old challenger

Project details

Addison created The Why? Forum platform to position Fitch as the most forward-looking of the Big 3 rating agencies—and the place investors go to find answers. In articles, videos and interactive data visualization, The Why? Forum provides deep insight into the events and trends shaping risk and opportunity in today’s credit markets.

Microsite landing page

Microsite walkthrough

The WHY? Forum video

Data visualizations

Marketing collateral

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