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Axalta

Driving affinity at high speed

Project details

Addison helped coatings giant Axalta amplify its commitment to global motorsports with a newly designed and engineered website. AxaltaRacing.com is a marquee brand-building hub, a sponsorship ecosystem that drives affinity among auto manufacturers, the refinish market and millions of racing fans throughout the world.

Homepage

Website overview

Axalta racers page

Mobile

Image and icon stylization

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