Bringing a marketplace to market
To help Tradeweb launch a pair of crucial new digital marketplaces for its audience of corporate bond and derivatives traders, Addison created themed print and digital advertising along with content-rich marketing materials as part of extensive integrated campaigns.
Cash-credit market brochure
Cash-credit market support materials
The provocative headline “Are you ready to get REAL?” helped Tradeweb reach change-resistant bond traders by highlighting the tangible—real—benefits of its credit marketplace.
Credit rollout website
SEF launch campaign advertising
Addison’s campaign helped Tradeweb claim the electronic derivatives space with the positioning “It’s a new world for derivatives, and it’s happening on Tradeweb,” while digital and print advertising targeted new federal regulations