Promoting Healthy Online Habits for Teens

Overview of mission

SiaX supported Meta in the creation of Family Center, a new product that provides parents with a new way to support their teens’ social media usage. The goals of the project were to support the development of healthy online habits, share clear and specific, uplifting content,  and to producing a scalable, intuitive experience.

Work highlights

SiaX provided end-to-end content and UX services including:

  • Auditing both existing content and top-performing content from SERP competitors
  • Identifying opportunities for SEO optimization and new content creation
  • Developing a detailed UX strategy, content recommendations, and page briefs
  • Producing all page and video content
  • Managing localization strategy and global deployment

Project outcomes

Family Center has been broadly well received, garnering positive international press, including a Good Morning America feature and continued funding for further development.