Driving an E-commerce Giant's Growth Agenda
Overview of mission
SiaX has supported eBay’s marketing department for the almost a decade, providing PMO leadership, as well as brand- and performance-marketing expertise, to help drive the e-commerce giant’s growth agenda.
- Global oversight over 30-person digital marketing PMO
- Campaign management from initial concept to launch
- Channels optimizations, audience targeting and creative strategy
- Social media optimizations across four product groups
- Content distribution partnerships with publishers and social influencers
- SEO and search traffic improvements
Over this period, we’ve delivered results that have outperformed eBay’s goals. We increased the volume of campaigns by 20%, reduced acquisition costs 50% YoY, and improved QoQ ROI from 30% to 200%.