McAfee
Improving Performance via Real-time Insights
Overview of mission
McAfee sought to streamline marketing data in their data warehouse in order to display real-time insights via BI Dashboards. SiaX consolidated the digital security company’s data pipelines and created data visualizations that provide their global marketing team always-on and easy-to-glean insights.
Work highlights
- Created data visualizations from existing marketing channels for stakeholders
- Automated data collection with APIs
- Consolidated data into a single database
- Leveraged our Heka proprietary platform to establish QA controls and manage/monitor APIs
- Stitched together and summarized key data visually via interactive dashboards
- Resulted in significant time reduction and ability to access real-time results