City Relief
Helping a non-profit go further
Project details
As New York City Relief extended its mission beyond the city’s five boroughs it asked Addison to evolve its brand to connect with a broader geography.
Since 1989 City Relief has mobilized thousands of volunteers to compassionately serve those struggling with homelessness by providing hope and resources that lead towards life transformation.
Visual identity
City Relief bus design
City Relief’s iconic buses travel to connect with homeless families and individuals and provide on-site services and assistance.
Branding
The warm colors of the energetic new brand are friendly and approachable, with bold red text that stands out powerfully in advertising and accent usage.