A distinct look for a materially distinct company
Cabot Microelectronics changed its name to CMC Materials after acquiring KMG Chemicals. Addison transformed its brand with a distinct and dynamic look to match the innovation driven mission of providing critical materials to enable peak performance.
Animating the transformed CMC brand
CMC Materials is a global supplier of critical materials to semiconductor manufacturers and pipeline operators. This brand launch animation expresses the excitement around CMC Materials rebrand and showcases their commitment to supplying high-performing and innovative solutions that solve their customers’ challenges.