McCarter & English

Elevating a symbol of partnership

Project details

The legal industry is evolving toward a more business-oriented and digitally forward model, yet experience and tradition remain important. McCarter & English’s new brand identity and website capture the enduring values of the firm while adding a contemporary edge that is reinforced on the website by frictionless user experience.

Visual identity

The company’s logo is its most valuable brand asset. Its consistent use throughout all communications is a powerful reminder of the McCarter & English heritage and tradition.

Brand guidelines

Branding

Print collateral

Website

The contemporary look of the website is reinforced by a frictionless user experience.

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