McCarter & English
Elevating a symbol of partnership
Project details
The legal industry is evolving toward a more business-oriented and digitally forward model, yet experience and tradition remain important. McCarter & English’s new brand identity and website capture the enduring values of the firm while adding a contemporary edge that is reinforced on the website by a frictionless user experience.
Visual identity
The firm’s logo is its most valuable brand asset. Its consistent use throughout all communications is a powerful reminder of the McCarter & English heritage and tradition.
Brand guidelines
Branding
Print collateral
Website
The contemporary look of the website is reinforced by a frictionless user experience.