Sculptor

Carving out a new positioning

Project details

New name, same mission. In the wake of generational change at this leading alternative asset manager, Addison helped Sculptor (formerly Oz Management) choose a new name and created a visual identity and website to better reflect its evolving culture, stature and ambitions. The new look and feel modernizes and humanizes the firm, helping to broaden its appeal to new audiences.

Visual identity

Brand guidelines and PowerPoint template

The bold new Sculptor logo conveys the spirit and confidence of this growing, evolving firm.

Advertising template

Interior signage

Branding

Marketing collateral

Distinct design elements work together to produce a unique look and feel for Sculptor’s communications.

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