A sharper focus on purpose

Project details

In this annual report, Addison extended the global asset manager’s colorful visual identity to better communicate the company’s emphasis on commitment and purpose. We approached the project with the idea of “bold simplicity,” using hits of the firm’s bright color palette to direct the reader’s eye and large typography to instill confidence. The completed report achieves a powerful declarative voice that echoes the firm’s visual identity and complements its other communications.

2020 Annual report

2020 “Digital” Annual report

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