Rising to every occasion
With this integrated annual report, Addison helped AB InBev celebrate the achievement of its most ambitious business integration, the acquisition of SABMiller. Across print, digital, social and video, the communications focused on AB InBev’s commitment to improving lives in the communities where it operates and how its reshaped brand portfolio creates more occasions to bring people together.
AB InBev’s first integrated annual report in 2018 combined financial performance and sustainability reporting in a single marquee communication. The report was distributed globally in three languages and supported by a digital version in English.