AB InBev · Project AB InBev Communications


Over the past two years, Addison has helped AB InBev celebrate the achievement of its most ambitious business integration following the acquisition of SABMiller. Across print, digital, social and video, the communications focus on AB InBev's commitment to improving lives in the communities where it operates and how its reshaped brand portfolio creates more occasions to bring people together.

Most recently, AB InBev launched its first integrated annual report in March of 2018, combining financial performance and sustainability reporting in a single marquee communication. The report is distributed globally in three languages and supported by a digital version in English.


Client: AB InBev
Categories: Digital, Content, CSR and Sustainability, Stakeholder communications, Video

AB InBev 2017 Annual Report, mobile and tablet

AB InBev Brand Launch Video

AB InBev Facebook posts

AB InBev 2017 Annual Report, website

AB InBev 2017 Annual Report, print version cover page
Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video