Tradeweb
Bringing a marketplace to market
Project details
To help Tradeweb launch a pair of crucial new digital marketplaces for its audience of corporate bond and derivatives traders, Sia/Addison created themed print and digital advertising along with content-rich marketing materials as part of extensive integrated campaigns.
Cash-credit market brochure
Cash-credit market support materials
The provocative headline “Are you ready to get REAL?” helped Tradeweb reach change-resistant bond traders by highlighting the tangible—real—benefits of its credit marketplace.
Credit rollout website
SEF launch campaign advertising
Sia/Addison’s campaign helped Tradeweb claim the electronic derivatives space with the positioning “It’s a new world for derivatives, and it’s happening on Tradeweb,” while digital and print advertising targeted new federal regulations.