Good is what we do

Project details

In our first-time collaboration with Smithfield, we partnered to elevate their strategy ‘Good is what we do.’ By amplifying their sustainability storytelling and contributing to their transparency and accountability, Addison exemplified Smithfield’s ESG targets and progress across the organization.

With numerous infographics we were able to visually communicate complex processes and systems like how Smithfield operate a vertically integrated business that encompasses the entire food production process while showcasing their steadfast commitment to sustainability.

Select feature pages

The report is structured around the four pillars of Smithfield’s sustainability strategy

Custom infographic illustrations

Proprietary data visualization of Smithfield’s entire food production process

Portrait photography

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