Illustrating progress for one of the largest CPG companies
Addison helped PepsiCo address a range of stakeholder information preferences through a cohesive suite of reporting materials—from a comprehensive website to a report builder, executive summary, performance metrics datasheet, and employee presentation. An in-house animated video takes viewers through PepsiCo’s sustainability journey highlighting the year’s successes and drew readers to the website from social posts.
Illustrations used in video
Addison assisted PepsiCo in meeting multiple objectives for their recent sustainability report including making it digital-first for greater accessibility and interactivity through videos, dynamic maps, and image carousels. The digital report is embedded in PepsiCo’s corporate site and was built with enhancements to existing templates and functionality.
Sustainability report summary
As part of the full communications suite, a printed CEO-ready Sustainability Report Summary featuring Pepsico’s milestones and highlights for those with little time to read.
Addison designed a report builder to allow users to choose which sections most interested them and download an abridged PDF in under a second directly to their computer.