Illustrating progress for a food and beverage giant
Addison helped PepsiCo address a range of stakeholder information preferences through an extensive and cohesive suite of reporting materials—from a comprehensive website to a report builder, executive summary, performance metrics data sheet, and employee presentation. A dynamic animated video tells the sustainability story in two minutes and drew readers to the website from social posts.
Illustrations used in videos
Addison assisted PepsiCo in meeting multiple objectives for their 2019 sustainability report, including making it digital-first for greater accessibility as well as interactive through videos, clickable maps and photo carousels. The digital report is embedded in PepsiCo’s corporate site and was built with enhancements to existing templates and imagery.