Sculptor
Carving out a new positioning
Project details
New name, same mission. In the wake of generational change at this leading alternative asset manager, Addison helped Sculptor (formerly Oz Management) choose a new name and created a visual identity and website to better reflect its evolving culture, stature and ambitions. The new look and feel modernizes and humanizes the firm, helping to broaden its appeal to new audiences.
Visual identity
Brand guidelines and PowerPoint template
The bold new Sculptor logo conveys the spirit and confidence of this growing, evolving firm.
Advertising template
Interior signage
Branding
Marketing collateral
Distinct design elements work together to produce a unique look and feel to Sculptor’s communications.