A law firm’s brand and its clients converge

Project details

Kilpatrick has served as counsel to the world’s most innovative companies for more than 160 years, and wanted its brand to reflect the cutting-edge nature of its tech-focused clients. Building on the new positioning “Connected to next,” Addison created a dynamic, future-forward visual identity and design system. We also updated the firm’s website, with new Home and About Us pages that bring the new positioning to life and a refreshed design throughout. The new brand now shows how Kilpatrick brings sharp legal minds to cutting-edge companies with the ideas that are helping to shape tomorrow.

New logo

Visual identity

Brand guidelines

Brand video

A short, impactful video showcases the new brand through voiceover and animation. Converging lines correspond to collaborating and building relationships; multiple lines moving in tandem correspond to Kilpatrick’s breadth of expertise and resources; bending lines reflect looking around corners to anticipate what’s next. Images of people and technology keep the video human and interesting.

Website: homepage

Website overview



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