iStar

Turning real estate on its head

Project details

Long-term client iStar asked Addison to refresh its website to align with a new positioning—the firm is revolutionizing real estate ownership by providing a new and better way for owners to unlock the value of the land beneath their buildings. The simplicity of the refresh conveys the firm’s history of innovation and offers a moment of clarity in a cluttered marketplace.

‘About us’ page

Information design on iStar’s Safehold™ ground leases business page

We applied iStar’s vibrant blue color palette to data visualizations and animations, adding a bold splash to the stark, minimalist design system.

iStar’s interior pages

Sustainability page

Leadership and bio pages

Mobile at-a-glance

Contact page with interactive map

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