Turning real estate on its head
Long-term client iStar asked Addison to refresh its website to align with a new positioning—the firm is revolutionizing real estate ownership by providing a new and better way for owners to unlock the value of the land beneath their buildings. The simplicity of the refresh conveys the firm’s history of innovation and offers a moment of clarity in a cluttered marketplace.
Homepage ambient video hero
‘About us’ page
Information design on iStar’s Safehold™ ground leases business page
We applied iStar’s vibrant blue color palette to data visualizations and animations, adding a bold splash to the stark, minimalist design system.