Emerging stronger from the pandemic
During a year that challenged the world ADCB not only stepped up to meet the year’s challenges—they united, advanced and transformed to be a better bank. Addison developed the theme of Emerging Stronger to speak to the bank’s resilience and their digital transformation. The opening 3-D graphics show different iterations of the bank’s logo transforming—to represent the rapid digital transformation at the bank.
This hardbound book in 2 languages, complete with ribbon bookmark, left a tremendous impression at the AGM and the digital report utilized the 3-D animations and imagery to great effect delivering this important message how and when the audience want it.