Citrix
Redefining the future of work
Project details
Addison collaborated with Citrix to develop clever conceptual photography that reinforces the theme of “Redefining” as in “redefining the future of work” and proving that “business and sustainability are not competing priorities.” Addison developed compelling content that helped Citrix increase ESG transparency, highlighting a move to tie executive compensation to ESG targets, which include an ambitious carbon reduction goal.
2020 CSR PDF
2020 CSR PDF
Data visualization
We challenged the conventional orthodoxy on how to present data. Adapting imagery to reflect Citrix’s key information made the data more memorable, engaging and proprietary.