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Wills Eye

A series of eye-catching reports designed to cut through to key messages

Project details

A series of reports designed over five years to the same format. Each year the story and supporting visuals change within the series framework.

2012, 2013, 2015 Annual report covers

2012 Annual report

A dramatic treatment of the word “Never” on this annual report cover makes a bold statement. The unexpected use of a word that often has a negative connotation helps convey the unflagging spirit of Wills Eye Hospital and its people.

2013 Annual report

The “(+)” element highlights the additive nature of Wills Eye Hospital as well as its continuing efforts to improve its services.

2015 Annual report

This oversize report illustrates the hospital’s forward trajectory through the use of bold, iconic graphics, XL typography, and unusual printing techniques, including fluorescent inks.