Wills Eye
A series of eye-catching reports designed to cut through to key messages
Project details
A series of reports designed over five years to the same format. Each year the story and supporting visuals change within the series framework.
Annual report covers
Year one annual report
A dramatic treatment of the word “Never” on this annual report cover makes a bold statement. The unexpected use of a word that often has a negative connotation helps convey the unflagging spirit of Wills Eye Hospital and its people.
Year two annual report
The “(+)” element highlights the additive nature of Wills Eye Hospital as well as its continuing efforts to improve its services.
Year three annual report
This oversize report illustrates the hospital’s forward trajectory through the use of bold, iconic graphics, XL typography, and unusual printing techniques, including fluorescent inks.