Helping a global bank come together in a challenging time

Addison’s design of the Bank of America annual report prominently reflects the company’s response to the humanitarian and financial impacts of the global health crisis. The report is built on the idea of Bank of America as a single company coming together in new ways, delivering for stakeholders and helping to drive progress on crucial societal issues. Our approach established a distinctive voice by focusing on diverse employee and leaders (including new management team members) to deliver proof points, and we highlighted products, services and initiatives with infographics and compelling vignettes.