VanEck · Project VanEck Branding

Overview

Addison created a modern identity for VanEck, with a positioning tagline that reflected the shared promise of its two business lines: Access the opportunities. The new logo's connected letterforms represent a unified value proposition. Strong, simple and smart, the rebranding heralded a new era for VanEck.

Details

Client: VanEck
Categories: Branding

VanEck brand guidelines and logos

VanEck brand guidelines
VanEck alternative logo treatments

VanEck business cards

VanEck business cards

VanEck factsheets

VanEck factsheets

VanEck presentation

VanEck presentation in desktop frame
Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video