Morton Salt · Project Morton Salt Branding


Respecting the stature of a beloved American icon, Addison evolved the Morton Salt Umbrella Girl in subtle ways, including cleaner linework and the hint of a smile. The new wordmark features a fresh and friendly font, while a kick in the R mimics the girl’s step. The refresh was followed by a 100th anniversary campaign.


Client: Morton Salt
Categories: Branding

Morton Salt logos

Morton Salt 100 years

Morton Salt new logo
Morton Salt old vs new logo comparison
Morton Salt 100 years logo
Evolution of Morton Salt logo
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