Morton Salt · Project Morton Salt Branding

Overview
Respecting the stature of a beloved American icon, Addison evolved the Morton Salt Umbrella Girl in subtle ways, including cleaner linework and the hint of a smile. The new wordmark features a fresh and friendly font, while a kick in the R mimics the girl’s step. The refresh was followed by a 100th anniversary campaign.Details
Client:
Morton Salt
Categories:
Branding
Digital
Content
Branding
Financial marketing
CSR and Sustainability
Annual reports
Proxy statements and 10k
Simplified experience
Video