McCarter & English · Project McCarter & English Branding


The legal industry is evolving toward a more business-oriented and digitally forward model, yet experience and tradition remain important. McCarter and English’s new brand identity and website capture the enduring values of the firm while adding a contemporary edge that is reinforced on the website by frictionless user experience.


Client: McCarter & English
Categories: Branding, digital, content

McCarter & English website

McCarter & English website, desktop

McCarter & English Brand Guidelines

McCarter & English website, mobile

McCarter & English Brand Collateral

Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video