King & Spalding · Project King & Spalding Branding


In conjunction with designing the new site, Addison refreshed the K&S brand with new headshots and environmental photography that were extended across the firm’s communications. A new monogram combining historic and modern aspects caps the firm's revitalized identity.


Client: King & Spalding
Categories: Branding, Video

King & Spalding brand elements

Various King & Spalding branded items

King & Spalding logo

Printed King & Spalding monogram logo
King & Spalding homepage screenshot

King & Spalding, website

King & Spalding website, mobile

King & Spalding website, mobile view, attorney search result and homepage
King & Spalding branded print materials

King & Spalding Annual Report, interior pages

King & Spalding Annual Report 2016, print version, interior pages

King & Spalding Centerpiece video

Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video