iStar · Project iStar Branding


To help illustrate iStar's new "uncommon" positioning, Addison chose inspiring, unusual images of panoramas and open skies to suggest untapped opportunities. The new positioning highlights iStar's contrarian point of view as well as its creativity, diligence, and integrity in dealing with partners, lenders and borrowers.


Client: iStar
Categories: Branding

iStar logo

iStar logo

iStar branding

Various iStar branded items

iStar brand guidlines

iStar brand guidelines

iStar website

iStar website, mobile

Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video