iStar · Project iStar 2015 Annual Report


In 2015, Addison helped reposition iStar Financial to reflect its expanded capabilities and investment activities. A new circular logo and website expressed iStar's uncommon insights and original solutions, using white space as a metaphor for opportunities. The simplicity of the new brand is a moment of clarity in a cluttered marketplace.


Client: iStar
Categories: Stakeholder communications

iStar 2015 Annual Report, print interior pages

Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video