General Electric · Project GE Voices


The trend toward economic nationalism prompted GE to engage its employee and supplier base in support of its global business goals. Reimagining GE Voices as a rallying point for a multi-state manufacturing tour, Addison transformed static images into a dynamic content hub with an interactive, navigable map, and nearly doubled traffic to the site.


Client: General Electric
Categories: Digital, Stakeholder communications, Video

GE Voices microsite

GE Voices mobile website

GE Voices mobile website

Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video