General Electric · Project GE Annual Report


Addison helped GE communicate its business strategy in print, digital and video media, providing an immersive experience that gives website visitors an up-close view of the world's first “Digital Industrial.”


Client: General Electric
Categories: Digital, Stakeholder communications

GE 2016 Annual Report, website

GE 2016 Annual Report, print

General Electric 2016 Annual Report print version, cover
General Electric 2016 Annual Report, print version, page spreads
Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video