Fitch Ratings · Project Fitch Ratings — Thought Leadership


Through articles, videos and interactive data visualization, The Why? Forum offers deep insight into the events and trends shaping risk and opportunity in today's credit markets. Addison created this platform to help position Fitch as the most forward-looking of the Big 3 rating agencies—and the place investors go to find answers.


Client: Fitch Ratings
Categories: Branding, Content, Digital, Video

The Why? Forum case study

Fitch Ratings Why Forum, website

Fitch Ratings Why Forum website, mobile

Fitch Ratings, Sovereign Debt Heat Map

Fitch Ratings, Fitch Fundamentals Index

Fitch Ratings, Introducing The WHY? Forum

Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video