Blackstone · Project Blackstone Branding


Addison partnered with Blackstone to create its first annual report, welcoming investors after its initial public offering. We helped evolve the brand with more purpose-driven language focused on the firm's positive economic and societal impacts, and created a new website that featured video segments highlighting important developments across its distinct businesses.


Client: Blackstone
Categories: Branding

Blackstone logo

Blackstone logo GIF animation

Blackstone brand guidelines

Blackstone brand guidelines

Blackstone business cards

Blackstone business cards

Blackstone image library, Book of Wisdom

Blackstone image library, Book of Wisdom interior pages

Blackstone image library, Annual Report

Blackstone Annual Report, print version, interior pages

Blackstone image library

Blackstone image library, global locations

Blackstone corporate website

Blackstone corporate website in frame
Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video