BlackRock · Project BlackRock 2016 Annual Report


For its 2016 annual report, Addison helped BlackRock communicate a powerful, forward-looking vision: Creating better financial futures for our clients. By focusing on the positive potential of change, we created an engaging print and digital report designed to capture the spirit of the firm and visualize its goals and purpose.


Client: BlackRock
Categories: Digital, Stakeholder communications

BlackRock 2016 Annual Report, website

BlackRock Annual Report, mobile website

Blackrock 2016 Annual Report website, series of mobile views

BlackRock Annual Report, print

Blackrock 2016 Annual Report print version, page spreads
Blackrock 2016 Annual Report print page spread and folded front cover
Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video