A dramatic treatment of the word "Never" on this annual report cover makes a bold statement. The unexpected use of a word that often has a negative connotation helps convey the unflagging spirit of Wills Eye Hospital and its people.View project
Wills Eye + Addison
As a leader in ophthalmology, Wills Eye Hospital wanted its stakeholder communications to stand out. Addison created a suite of materials to help redefine its position in the healthcare industry.