PepsiCo · Overview


PepsiCo + Addison

Addison's partnership with PepsiCo in 2010 led to a signature annual report highlighting "Performance with Purpose," its commitment to sustainability and global responsibility. Since then, we have worked closely with PepsiCo to create internationally recognized materials, including a full suite of annual and sustainability reports, branding, employee and executive communications, and videos.

PepsiCo 2016 Annual Report

In 2016 our partnership with PepsiCo focused on product and promotional innovation. A die-cut cover featured the new illustrated packaging for PepsiCo's LifeWTR brand, and new product line photography highlighted the company's commitment to a healthier future.

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PepsiCo 2017 CSR

Challenged by PepsiCo's CEO to create a sustainability report that was clear, unapologetic, aspirational and immersive, in 2017 Addison developed context for PepsiCo's commitments and responsibility as a global food and beverage company. We designed, shot and custom-illustrated this report, which began receiving accolades even before it was officially published.

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The Heart of PepsiCo

We helped create "The Heart of PepsiCo" as an umbrella theme to showcase PepsiCo's many award programs. Based on a vibrant, modular pattern, this branded campaign was brought to life on video and included rich Web content, event graphics and print collateral.

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Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video