In 2016 our partnership with PepsiCo focused on product and promotional innovation. A die-cut cover featured the new illustrated packaging for PepsiCo's LifeWTR brand, and new product line photography highlighted the company's commitment to a healthier future.View project
PepsiCo + Addison
Addison's partnership with PepsiCo in 2010 led to a signature annual report highlighting "Performance with Purpose," its commitment to sustainability and global responsibility. Since then, we have worked closely with PepsiCo to create internationally recognized materials, including a full suite of annual and sustainability reports, branding, employee and executive communications, and videos.
Challenged by PepsiCo's CEO to create a sustainability report that was clear, unapologetic, aspirational and immersive, in 2017 Addison developed context for PepsiCo's commitments and responsibility as a global food and beverage company. We designed, shot and custom-illustrated this report, which began receiving accolades even before it was officially published.View project