King & Spalding · Overview

King & Spalding

King & Spalding + Addison

Leading global law firm King & Spalding, with over 1,000 attorneys in 20 offices around the world, engaged Addison to reinvent its website as an elegant, fully responsive, feature-rich and user-friendly experience.

King & Spalding branding

In conjunction with designing the new site, Addison refreshed the K&S brand with new headshots and environmental photography that were extended across the firm’s communications. A new monogram combining historic and modern aspects caps the firm's revitalized identity.

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King & Spalding website

Addison digital and creative teams partnered with King & Spalding to showcase the firm’s leadership, taking users on a journey with rich-media storytelling and video. The fully customized, user-friendly CMS is integrated with the HR database and incorporates seven languages. Features include PDF and Word exports for bios, offices and practices.

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Digital Content Branding Financial marketing CSR and Sustainability Annual reports Proxy statements and 10k Simplified experience Video