Addison helped GE communicate its business strategy in print, digital and video media, providing an immersive experience that gives website visitors an up-close view of the world's first “Digital Industrial.”View project
General Electric + Addison
As a strategic and creative partner of GE for more than eight years, Addison has worked closely with the company to simplify a wide range of investor and employee collateral and enhance its communications with strong, consistent messaging.
The trend toward economic nationalism prompted GE to engage its employee and supplier base in support of its global business goals. Reimagining GE Voices as a rallying point for a multi-state manufacturing tour, Addison transformed static images into a dynamic content hub with an interactive, navigable map, and nearly doubled traffic to the site.View project