In its first annual report since merging with SAB Miller, AB InBev needed to offer investors a clear articulation of its new vision. In a color-filled print report and a dynamic online experience Addison helped to convey a forward-looking message of unity.View project
AB InBev + Addison
In 2016, AB InBev merged with SAB Miller to create the world's largest beer company, home to more than 500 individual brands. Addison helped the global brewer launch its new brand across some of its most visible channels—reaching a worldwide audience of investors, employees, regulators and fans of great beer.