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December 12, 2008

Old Dogs Can Learn New Communications Tricks

For fear of starting a “boil the ocean” project, many firms define the scope of initiatives very narrowly from the beginning and work to improve one area at a time. This approach disregards the inherent interdependencies of today’s complex information flows and, as a result, adds to the problem.

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September 12, 2008

Founding Fathers Linked To User-Centered Design

Thomas Jefferson may not have been the first to identify the virtues of user-centered design. But his perceptive idea gave us the base-10 currency system we still use today.

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June 12, 2008

Why Don’t Sales Reps Use The Tools Provided By Marketing?

The traditional silo-driven approach to sales is based on the key assumption that sales reps are able to make use of a variety of tools provided by marketing. The truth? Not necessarily.

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