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News

March 06, 2009

Designing From The Inside Out

Henry Dreyfuss–later to become known as the founder of industrial design in America–was asked by Bell Labs to help design “the phone of the future.” But Dreyfuss nearly lost the assignment when he suggested that a telephone’s appearance should be developed from the inside out.

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December 12, 2008

Old Dogs Can Learn New Communications Tricks

For fear of starting a “boil the ocean” project, many firms define the scope of initiatives very narrowly from the beginning and work to improve one area at a time. This approach disregards the inherent interdependencies of today’s complex information flows and, as a result, adds to the problem.

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September 12, 2008

Founding Fathers Linked To User-Centered Design

Thomas Jefferson may not have been the first to identify the virtues of user-centered design. But his perceptive idea gave us the base-10 currency system we still use today.

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June 12, 2008

Why Don’t Sales Reps Use The Tools Provided By Marketing?

The traditional silo-driven approach to sales is based on the key assumption that sales reps are able to make use of a variety of tools provided by marketing. The truth? Not necessarily.

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