September 09, 2015

Addison Reaches New Heights with White Roof Project

Last week, Addison partnered with White Roof Project (WRP) for a two-day volunteering event on the Lower East Side of Manhattan. The historic neighborhood is one of the highest-per-capita energy-using neighborhoods in New York State.

Several teams of cheerful Addisonites spent two mornings beautifying the black tar roofs of two cooperatively owned apartment buildings with a solar-reflective white coating. Their efforts will help lower building temperatures, reduce CO2 emissions, improve air quality and save millions in energy costs! Learn more through their handy infographic.

The Addison volunteers, many of whom played roles in designing sustainability communications for companies this past year, were excited to trade their keyboards for paint rollers to help those in need, while spending a day working side by side in the summer sun. The buildings’ residents and WRP team were extremely grateful for their positive attitudes and efficient work. Volunteers were rewarded for their efforts with lunch at a nearby pizzeria.

“As part of Addison for Good™, we are planning new ways to give back that are aligned with who we are as a company and the interests of our employees,” said Sarah Sasaki Tsien, the head of Addison’s CSR and Sustainability Practice.

Visit Addison’s website to learn more.

About White Roof Project

White Roof Project is a volunteer initiative in NYC aimed to help curb energy usage in the United States by painting black tar rooftops white. Their method of simple, tangible change facilitates community involvement to help solve big environmental problems, one rooftop, one block, one city at a time.