August 06, 2015

Addison Announces Addison for Good™ and the Creativity Grant

Pro Bono Program to Bring Strategic Branding and Digital Design to Nonprofits

NEW YORK, New York, August 6, 2015. Addison, a New York City­­–based creative agency that does high-profile work for some of the world’s most respected institutions, announced the opening of the application process for its inaugural pro bono design initiative, the Addison Creativity Grant, which aims to bring together strategic branding and digital design and good causes.

Created in partnership with the Taproot Foundation, the Creativity Grant is part of Addison for GoodTM, Addison’s ongoing commitment to corporate citizenship through volunteer work for nonprofits, the environment and the community. The selected nonprofit will receive free services from a team of Addison digital design and communication experts, related to a critical branding, design or other communications project.

“We are thrilled to launch Addison for Good™ and our new Creativity Grant, which will allow Addison to expand its work with new, worthwhile organizations on good causes,” says Addison CEO Roger Byrom. “We hope that this grant will help bridge the gap between strategic design and communications services and nonprofit organizations that don’t always have access to them.”

“At Taproot, we are always inspired by programs like Addison for Good™ that bring an agency’s unique and valuable expertise to the nonprofit sector,” says Lindsay Firestone Gruber, Managing Director of Advisory Services at the Taproot Foundation. “We hope that initiatives like this will inspire companies that don’t yet have pro bono programs to consider how they can leverage their employees’ talent and expertise to support organizations and causes they care about.”

The grant application will be available on from August 6 through August 27, 2015. Completed applications must be submitted online before midnight EST on August 27. The selected nonprofit will be announced in mid-September 2015. Work on the project will begin shortly thereafter, with completion expected in early 2016.

Contact: AddisonForGood@

Addison for GoodTM – Creativity Grant, Primer and FAQs

About Addison

Addison is a creative agency that does high-profile work for some of the world’s most respected institutions. We provide branding, sustainability and CSR, financial marketing, user experience and digital communication services. Our practices combine business understanding, strategy, the art of design, creativity and implementation.

About Taproot Foundation

Taproot Foundation, a national nonprofit, connects nonprofits and social change organizations with skilled volunteers through pro bono service. Taproot is creating a world where organizations dedicated to social change have full access—pro bono—to the marketing, strategy, HR and IT resources they need to be most effective. We power collaboration that connects communities and drives social change. Since 2001, Taproot’s skilled volunteers have served 3,300 social change organizations representing 1.5 million hours of work worth over $141 million in value. Taproot is located in New York, San Francisco, Chicago, Los Angeles and Washington, D.C.

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