Starting October 1, 2013, new individual and small-business health plan options are being offered in marketplaces known as exchanges—and virtually all uninsured people will be expected to buy in.
What will this launch mean for insurers and for consumers? And how can insurers thrive in this new environment?
In this 45-minute Simplification webinar, originally broadcast on September 18th, 2013, Addison Senior Strategist Andy Austin and Senior Designer Andrea Powell discussed:
- What to expect as the health exchanges start up;
- Ways to take advantage of customer experience opportunities while avoiding potential pitfalls; and
- How thoughtful strategy and design can help build and sustain customer relationships—even as the health insurance landscape evolves.