What if Santa could deliver a clear, comprehensible Explanation of Benefits, or EOB?

It may not be forthcoming from the North Pole, but an ideal EOB isn't just a fantasy, as Senior Strategist Ed Lanigan explains.

The Securities and Exchange Commission (SEC) is preparing to require that mutual funds adopt a new "summary prospectus" for use as early as March 31, 2009. What will this mean for mutual fund companies? For financial advisors? For investors?

Why is it so difficult to incorporate greater wellness into our lives? That was the topic of Addison's recent three-part "Health is Wealth" Webinar series.

Kicking off the discovery phase of a recent customer communications project, my team and I made an accidental discovery. It seems that more than 200 years ago, founding father Benjamin Franklin had something interesting to say about consumer-driven health care in his "Poor Richard's Almanack."

With markets volatile and consumer confidence wavering, what can your business do -- what must it do -- to survive and even thrive in uncertain times?

The financial markets have always been interested in environmental issues and their potential impact on the health of a business. Increasingly, they are expanding their focus to include business ethics and corporate social responsibility (CSR).

There is often a disconnect between what a company says in its promotional materials and ads and the experience it actually creates for its customers. Learn how one company managed to bring the two together--and save money doing it.

Henry Dreyfuss--later to become known as the founder of industrial design in America--was asked by Bell Labs to help design "the phone of the future." But Dreyfuss nearly lost the assignment when he suggested that a telephone's appearance should be developed from the inside out.

For fear of starting a "boil the ocean" project, many firms define the scope of initiatives very narrowly from the beginning and work to improve one area at a time. This approach disregards the inherent interdependencies of today's complex information flows and, as a result, adds to the problem.

Thomas Jefferson may not have been the first to identify the virtues of user-centered design. But his perceptive idea gave us the base-10 currency system we still use today.

The traditional silo-driven approach to sales is based on the key assumption that sales reps are able to make use of a variety of tools provided by marketing. The truth? Not necessarily.

Many executives send out a voluminous Form 10-K annual report that is anything but direct. Why go to the expense of printing and distributing a dense document that serves no discernible purpose?

Performance reporting is a hot topic in the financial services industry. But if your performance reporting is generating more questions than answers, it could be time to reconsider your approach.

Information design techniques have long been used by historians, scientists and cartographers to render complex information more usable. See how the same techniques lend themselves equally well to analyzing business processes and communications.