Clarity – that’s the essence of simplification. Addison’s strategists and designers can help streamline your marketing, customer and functional communications (print and online) for greatest impact at significantly reduced cost.
Why work with us?
We simplify. Complex communications often come from complicated underlying processes. We analyze and streamline your regulatory documents, sales collateral, online presence and the processes that produce them. The result? A significant impact on your bottom line.
We cut costs. We don’t take status quo for an answer. We spreadsheet your existing communications materials and processes to identify what works well and what could work better. We also analyze the financial impact, helping introduce efficiencies such as document e-delivery and print-on-demand.
We think strategically. We look at your communications in the broader context of your business and brand strategy, from advertising and sales campaigns to post-sale service and retention materials – everything that touches a prospect or customer.
We optimize. From traditional print to personalized print-on-demand, Web and e-mail communications, we look past legacy systems and “it’s always been done that way” attitudes to help you deliver superior customer experience at the lowest possible cost. We also know how to gain legal and management buy-in.
We use the right medium for the message. We explore your goals and examine your audiences’ objectives, then recommend the right combination of media and tactics. In many cases, we develop a custom mix of online and print media to meet your customers' needs.
Why work with us?
We simplify. Complex communications often come from complicated underlying processes. We analyze and streamline your regulatory documents, sales collateral, online presence and the processes that produce them. The result? A significant impact on your bottom line.
We cut costs. We don’t take status quo for an answer. We spreadsheet your existing communications materials and processes to identify what works well and what could work better. We also analyze the financial impact, helping introduce efficiencies such as document e-delivery and print-on-demand.
We think strategically. We look at your communications in the broader context of your business and brand strategy, from advertising and sales campaigns to post-sale service and retention materials – everything that touches a prospect or customer.
We optimize. From traditional print to personalized print-on-demand, Web and e-mail communications, we look past legacy systems and “it’s always been done that way” attitudes to help you deliver superior customer experience at the lowest possible cost. We also know how to gain legal and management buy-in.
We use the right medium for the message. We explore your goals and examine your audiences’ objectives, then recommend the right combination of media and tactics. In many cases, we develop a custom mix of online and print media to meet your customers' needs.
| Capabilities | |
| Client experience • Communications audits • Communications campaigns • Application forms and enrollment kits • Plain English writing • Welcome books and client onboarding materials • Interactive design – websites and multimedia • Disclosures and regulatory information • Newsletters and e-newsletters • Bills, invoices and premium notices | Marketing infrastructure • Marketing collateral, sales collateral and tools • Fact books and fact sheets • Process analysis • Correspondence systems • Advisor/broker tools • E-engagement and e-delivery • Print-on-demand, variable print-on-demand • Online delivery systems |
| Industry focus areas | |
| Financial services • Collateral systems • Marketing brochures • Account opening and welcome kits • Trade confirms and other correspondence • Monthly statements • Quarterly performance reporting • Year end summary reporting • Summary prospectuses | Health care • Sales materials, product and plan literature • Insurance broker proposal systems • Enrollment materials and welcome packages • Explanation of Benefits (EOB) • Health Savings Accounts (HSA) • Wellness promotion and awareness campaigns • Wellness enrollment kits • Wellness newsletters and communications |
