BRANDING
Addison designed a new logo for the AES Corporation that expresses the brand's global reach and expertise in local markets worldwide.
Branding
For AES Corporation, local roots form its global network. Its new brand needed to reflect its roots, while representing its status as a truly international business.
Addison helped to transform the AES brand from a collection of regional businesses to a network of experts with deep local knowledge. What you see today is a truly global organization, not an American company abroad. One world, one brand, one purpose.
Further information
Branding
For AES Corporation, local roots form its global network. Its new brand needed to reflect its roots, while representing its status as a truly international business.
Addison helped to transform the AES brand from a collection of regional businesses to a network of experts with deep local knowledge. What you see today is a truly global organization, not an American company abroad. One world, one brand, one purpose.
Further information
Brand book interior imagery
Branding
For AES Corporation, local roots form its global network. Its new brand needed to reflect its roots, while representing its status as a truly international business.
Addison helped to transform the AES brand from a collection of regional businesses to a network of experts with deep local knowledge. What you see today is a truly global organization, not an American company abroad. One world, one brand, one purpose.
Further information
Brand book interior spread
Branding
For AES Corporation, local roots form its global network. Its new brand needed to reflect its roots, while representing its status as a truly international business.
Addison helped to transform the AES brand from a collection of regional businesses to a network of experts with deep local knowledge. What you see today is a truly global organization, not an American company abroad. One world, one brand, one purpose.
Further information
Branding
For AES Corporation, local roots form its global network. Its new brand needed to reflect its roots, while representing its status as a truly international business.
Addison helped to transform the AES brand from a collection of regional businesses to a network of experts with deep local knowledge. What you see today is a truly global organization, not an American company abroad. One world, one brand, one purpose.
Further information
Branding
For AES Corporation, local roots form its global network. Its new brand needed to reflect its roots, while representing its status as a truly international business.
Addison helped to transform the AES brand from a collection of regional businesses to a network of experts with deep local knowledge. What you see today is a truly global organization, not an American company abroad. One world, one brand, one purpose.
Further information
Branding
For AES Corporation, local roots form its global network. Its new brand needed to reflect its roots, while representing its status as a truly international business.
Addison helped to transform the AES brand from a collection of regional businesses to a network of experts with deep local knowledge. What you see today is a truly global organization, not an American company abroad. One world, one brand, one purpose.
Further information
Branding
For AES Corporation, local roots form its global network. Its new brand needed to reflect its roots, while representing its status as a truly international business.
Addison helped to transform the AES brand from a collection of regional businesses to a network of experts with deep local knowledge. What you see today is a truly global organization, not an American company abroad. One world, one brand, one purpose.
Further information
Logo template for signage
Branding
For AES Corporation, local roots form its global network. Its new brand needed to reflect its roots, while representing its status as a truly international business.
Addison helped to transform the AES brand from a collection of regional businesses to a network of experts with deep local knowledge. What you see today is a truly global organization, not an American company abroad. One world, one brand, one purpose.
Further information
Branding
For AES Corporation, local roots form its global network. Its new brand needed to reflect its roots, while representing its status as a truly international business.
Addison helped to transform the AES brand from a collection of regional businesses to a network of experts with deep local knowledge. What you see today is a truly global organization, not an American company abroad. One world, one brand, one purpose.
Further information
Annual report interior spread
Branding
For AES Corporation, local roots form its global network. Its new brand needed to reflect its roots, while representing its status as a truly international business.
Addison helped to transform the AES brand from a collection of regional businesses to a network of experts with deep local knowledge. What you see today is a truly global organization, not an American company abroad. One world, one brand, one purpose.
Further information
Annual report interior spread
Branding
For AES Corporation, local roots form its global network. Its new brand needed to reflect its roots, while representing its status as a truly international business.
Addison helped to transform the AES brand from a collection of regional businesses to a network of experts with deep local knowledge. What you see today is a truly global organization, not an American company abroad. One world, one brand, one purpose.
Further information
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